Wednesday, April 16, 2008

Business Sustainability

I finally met the owner of the Heidie's Brooklyn Deli down the street from my apartment.

His name is Jerry, this is his first run at restaurant franchising and he says it is not going well. No matter what he does he can't seem to get people into his place for food and drink. He has been there for 2 + years and as he says "we are trying our best to make it to 3".

He got me thinking about business sustainability. I for one am tired of waking up in the morning wondering where my next client is going to come from. I need to figure out what systems that I can create and implement that will equate to business sustainability.

That is the key to business. If a business person can land a way to sustain a flow of business without having to constantly guess where to look, that person will find success in any industry.

I am currently searching for a cost effective way to sustain business in the Exterior Remodeling Industry. And I'm very excited about a few ways of marketing that, to my knowledge, no one in this industry has ever used.

I have spent one day so far in the "beta testing" mode with this new model. It's clean, it's simple and it's sustainable! We'll see what happens.

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